This Privacy Policy explains how Geuno Ltd, trading as Millineer, collects, uses, stores and protects personal data collected through the millineer.com website and associated marketing channels, including Facebook and Instagram.

Data Controller: Geuno Ltd (trading as Millineer)
Registered address: 7 The Broadway, Preston Road, Wembley, HA9 8JT
Practice address: Royston Dental Practice, 141 Charles Street, Glasgow, G21 2QA
Email: info@millineer.com

1. Who We Are

Millineer is a cosmetic dentistry brand operated by Geuno Ltd, a company registered in England and Wales. Dr. Wonhee Youn is the sole data controller and treating clinician responsible for all patient data collected through this website and its associated marketing channels.

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect and process the following categories of personal data:

Contact & Enquiry Data

• Full name

• Email address

• Phone number

• Message content submitted via contact or enquiry forms

Booking Data

• Name and contact details provided when booking a consultation

• Appointment date and time preferences

• Nature of enquiry (e.g. type of treatment of interest)

Marketing & Analytics Data

• IP address and browser information (collected automatically via cookies)

• Pages visited and time spent on site

• Source of visit (e.g. Facebook, Instagram, Google)

• Interaction with advertisements via Meta platforms

Special Category Data (Health Information)

If you share information about your dental health or medical history, this is classified as special category data under UK GDPR. We process this data only with your explicit consent and solely for the purpose of providing or preparing to provide dental treatment.

3. How We Collect Your Data

• Directly from you when you complete an enquiry or booking form

• When you contact us by email or phone

• Through Meta platforms when you interact with our advertisements or submit a lead form

• Automatically through cookies and analytics tools when you visit our website

4. How We Use Your Data

PurposeLegal BasisRetentionResponding to enquiries and booking consultationsLegitimate interest / Contract12 months from last contactProviding dental treatment and maintaining clinical recordsLegal obligation (GDC) / Explicit consent11 years (adults); until age 25 (minors)Sending appointment remindersLegitimate interestDuration of patient relationshipSending marketing emails (opted-in only)ConsentUntil consent withdrawnRunning targeted advertising via MetaConsent (via cookie preferences)As per Meta's data policiesImproving our website via analyticsLegitimate interest26 months (anonymised)

5. Meta (Facebook & Instagram) Advertising

We use Meta Business tools to advertise our services on Facebook and Instagram. This means:

• We may use a Meta Pixel or Conversions API on our website to track visits and conversions

• If you submit a lead form through a Facebook or Instagram advertisement, your data is transmitted to us via Meta's lead generation tools

• Meta acts as a separate data controller for data collected through its own platforms. Please refer to Meta's Privacy Policy for full details

• You can manage your ad preferences at your Facebook or Instagram account settings

We do not sell your data to any third party.

6. Cookies

Our website uses cookies to improve your experience and help us understand how visitors use our site. We use:

• Essential cookies — required for the website to function

• Analytics cookies — help us understand traffic patterns (consent required)

• Marketing cookies — used by Meta Pixel to track ad performance (consent required)

You can manage your cookie preferences via the cookie banner on our website or by adjusting your browser settings.

7. Who We Share Your Data With

We do not sell or rent your personal data. We may share data with trusted third parties where necessary:

• Squarespace — website hosting and form submission storage

• Meta Platforms Inc. — advertising and lead generation

• Google Analytics — website traffic analysis (anonymised data only)

• Scheduling software providers — for appointment booking

• Our accountant or legal advisors — where legally required

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you

• Right to rectification — ask us to correct inaccurate data

• Right to erasure — ask us to delete your data (see our Data Deletion Policy)

• Right to restrict processing — ask us to limit how we use your data

• Right to object — object to processing based on legitimate interest or for marketing

• Right to withdraw consent — withdraw consent at any time

To exercise any of these rights, email us at info@millineer.com. We will respond within 30 days.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.

9. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss or disclosure, including secure HTTPS encryption, password-protected systems and restricted access to personal data.

10. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect data from children under 16 without verifiable parental consent. If you believe a child has provided us with data without consent, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised date.

12. Contact Us

Geuno Ltd (trading as Millineer)
Email: info@millineer.com
Website: millineer.com
Registered address: 7 The Broadway, Preston Road, Wembley, HA9 8JT
Practice address: Royston Dental Practice, 141 Charles Street, Glasgow, G21 2QA